Coffee Bean - Malaysia - 5841 Words

EXECUTIVE SUMMARY Our research is conducted with the purpose of investigating and studying the current retail mix. We chose The Coffee Bean amp; Tea Leaf  ® as the retail company which operates in Malaysia. This report is important for The Coffee Bean amp; Tea Leaf  ® as it helps them to identify their problems and make further improvements to enable them to compete with their competitors, for example, Starbucks. As we know, The Coffee Bean has a lot of franchises, there were about 750 stores in 22 countries, for example in California, Arizona, Nevada, Singapore, Malaysia, Sabah, Taiwan, UAE, Korea, Brunei, Indonesia, Australia, Shanghai, Israel and Brunei and continues to expand both domestically and internationally. As it is hard†¦show more content†¦Today, they offer over 22 varieties of coffees and 20 kinds of teas. Moreover, Coffee Bean is also a Clicks and Mortar retailer. They sell their product at both online and via physical stores. The Coffee Bean amp; Tea Leaf  ® mission is to create a spirit within the company that inspires their team members to provide their customers with a total quality experience that is: Quality of Product, Service and Environment Furthermore, they also believe in the fundamental truths that guide them through their daily lives at The Coffee Bean amp; Tea Leaf  ®, which is: 1. Friendly with each other and their customers. 2. Respect for each other’s values, opinion and individual diversity. 3. Ownership, it is because they are proudly entrusted with the responsibility. 4. Teamwork, it is because they achieve success by working together. 5. Honesty, it is because they are truthful to each other and to themselves. In short, they realize that their customers deserve ‘simply the best’. THREATS AND OPPORTUNITITIES Opportunities 1) Changing lifestyle Although there is an economic downturn in year 2009, however, the specialty of coffee industry has grown every year. According to one of the economy observer, when times are good the coffeehouse industry is great, and when times are bad the coffeehouse industry is still great. This means that the coffee industry is strong atShow MoreRelatedTaking a Look at Coffee Bean and Tea Leaf1560 Words   |  6 PagesBackground on Coffee Bean and Tea Leaf Coffee Bean and Tea Leaf is an American Chain Coffee house that sells coffee, tea, desserts and pastries. Coffee Bean and Tea Leaf is operated by the International Coffee Tea, LLC and they have over 990 outlets in 27 different countries. The first outlet was started in the year 1963 by Herbert B. Hyman. Because of his efforts and dedication to excellence, he was known as the father of gourmet coffee in California. 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